▸ Webinar Essentials pe 31 martie → cum crești vânzările fără bugete mai mari
▸ BusinessLeague Residence → întâlnirea offline a comunității (16 aprilie)
▸ Tech Insight → cum construim încredere în produs, nu doar tracking
▸ 120.000+ cărți vândute prin afiliere într-o lună
▸ Prezență BusinessLeague la GoMag Summit și Balkan eCommerce Summit
▸ 11 merchants noi intră în competiție

BusinessLeague Residence is back

BusinessLeague Residence, spring edition, is coming.

It’s the meeting where we take competition out of the online space and bring it face to face. Affiliates, merchants, the 2Performant team — plus people outside the ecosystem who want to understand how real growth is built in e-commerce.

Discussions are open. We challenge each other with purpose. And we stay late to leave with better ideas than we came with.

📍 April 16, Bucharest
📍 Cafeneaua Veche
⏰ 16:30 – 21:30

• Top affiliates already confirmed in the panel
• Real conversations about what works now in performance marketing

Participation is approval-based.

If you want to be there → https://luma.com/5qps0bvk

Until then → see you at Webinar Essentials

On March 31, we open the data again.

Webinar Essentials is where we show concretely how to grow sales through affiliate marketing — without increasing budgets and without wasting traffic.

• Gabriel Bonciu (Business Development Director, BusinessLeague)
• March 31, 11:00
• Free participation

One important thing:

→ 94% of active stores in BusinessLeague generated sales last year

“Data exists, we have it, and we don’t keep it to ourselves. On March 31, we put it back on the table.”

Register → https://luma.com/saaq9a0e

Tech Insight

How we build trust into the system, not just tracking

In BusinessLeague, sales don’t happen randomly. They are the result of a system where data is accurate and partners trust it.

In a new technical article, Adela Duma (CTO 2Performant) explains how internal culture directly influences the product.

→ how product decisions start from values, not just features
→ how remote work changes the way teams build together
→ how trust is built between people who are not in the same room

This is another layer of “the tech behind the sales”.

Pe scurt: fără încredere în sistem, nu există competiție reală.

In short: without trust in the system, there is no real competition.

Read the full article on the tech blog →

Where to meet us next week

Gabriel Bonciu will be on stage at GoMag Summit (March 26).

If you’re there → come meet part of the team and talk about what affiliate marketing really means as a growth engine, not just a secondary channel.

https://summit.gomag.ro/

Extra, extra → read all about it

New merchants in BusinessLeague

New programs entering the competition:

▸ frunzaverde.ro – Beauty – Comision 5%

▸ ciupigo.ro – Babies, Kids & Toys – Comision 7%

▸ nextsim.eu – Telecom – Comision 10%

▸ papusica.ro – Kids – Comision 14.5%

▸ coutureforgentlemen.ro – Fashion – Comision 10%

▸ womensart42.com – Fashion – Comision 10%

▸ nanomax.ro – Home & Garden – Comision 10%

▸ pefoc.ro – Home & Garden – Comision 5%

▸ biocyte.ro – Health & Personal Care – Comision 10%

▸ reyze.ro – Home & Garden – Comision 8%

▸ stoneproof.ro – Home & Garden – Comision 10%

Mai multe opțiuni → mai multă competiție → mai multe vânzări.

You can also check a new page with all active merchants in BusinessLeague →

See you in Sofia

On April 28–29, BusinessLeague is heading to Balkan eCommerce Summit.

Gabriel Bonciu will be on stage and in the expo area, where we’ll talk directly about how to scale sales through partnerships — not just traffic.

If you’re there → grab a coffee with him.
If not → send him any question about affiliate marketing. He replies.

🎟 Discount code: businessleague15

• 15% off all tickets
• Valid until April 28, 2026

👉 https://balkanecommerce.com/

EGGstra Sales

Merchants → add your promotions

Affiliates → see active deals: start.businessleague.com/easter

Talk next week.

2Performant / BusinessLeague team

You can choose the language in which you receive the BusinessLeague Newsroom.
If you’d like to receive both (RO+EN), you don’t need to do anything.

Your BusinessLeague Substack channels

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We asked the community which language they prefer for the newsletter.

The vote was clear: Romanian.

At the same time, BusinessLeague is growing in Ireland and the ecosystem is becoming increasingly international.

The decision is simple: we’re going with a bilingual format.

Each member can choose the language they want to receive the newsletter in here. If you want to receive both, you don’t need to do anything.

Your BusinessLeague Substack channels

We’re building for the whole competition.

Q4 beyond forecast

2025 was the year when we simplified the company, completed the major investments in the platform, and increased financial discipline.
The result was visible in Q4.

Profit: 1.4 million lei.
Turnover maintained at the record level of the previous year.

The model is validated.
The platform is stable.
The ecosystem is ready for scaling.

2025 was a year of structural decisions. A year in which we closed the construction stage of the platform and transitioned to a stage of consolidation and scaling. The investments made in recent years started to be visibly reflected in operational indicators and in the efficiency of our business model.

— Ana Opriță, Deputy CEO, 2Performant

Capital increase ▸ Stage closed

The 2Performant share capital increase operation has ended.
▸ 180 investors
▸ 1,091,797 shares subscribed
▸ 1.3 lei / share
▸ 1.42 million lei raised

Capital grows.
Responsibility grows.
The pace grows.
We continue long-term building.

Webinar in Romanian ▸ Click-uri, trafic și vânzări — de unde vin și unde pleacă

12 martie | 11:00–12:00 | Zoom (in Romanian)
https://luma.com/traffic

€100 Bonus ▸ Activate the store

Execution starts with distribution.
In BusinessLeague:
▸ you pay only for validated sales
▸ you see performance in real time
▸ you get a €100 bonus for activation

No retainers.
No fixed budgets.
No pay-per-impressions.
Cost per sale.

Activate here:
https://businessleague.com/sign-up/merchant

Insight ▸ Don’t blame the commission… always

When an affiliate program doesn’t grow, the first instinct is adjusting the commission.
Sometimes that’s necessary.
Most of the time, the problem is elsewhere.

Affiliation doesn’t fix a business.
It scales it.

Before promotion, what matters:
▸ product
▸ price
▸ user experience
▸ positioning

Full article:
https://blog.businessleague.com/nu-da-vina-pe-comision-mereu/

New Merchants in BusinessLeague

Since last week:

▸ decade.shop ▸ Fashion ▸ 10%
▸ beambie.com ▸ Health & Personal Care ▸ 10%
▸ biome.ro ▸ Health & Personal Care ▸ 15%
▸ colorini.ro ▸ Babies ▸ 12%
▸ velvetdesire.ro ▸ Adult ▸ 15%
▸ velaria-invites.ro ▸ Others ▸ 25%
▸ maslinescu.ro ▸ Hypermarket ▸ 10%
▸ abbyfashion.ro ▸ Fashion ▸ 10%
▸ lonamad.ro ▸ Home & Garden ▸ 3%
▸ thesheika.eu ▸ Beauty ▸ 20%
▸ coltdesanatate.ro ▸ Health & Personal Care ▸ 12%
▸ glambeauty.ro ▸ Beauty ▸ 8%
▸ vita-ora.ro ▸ Health & Personal Care ▸ 15%
▸ urbancare.ro ▸ Beauty ▸ 15%
▸ synergytherm.com ▸ Beauty ▸ 15%
▸ balkan.ro ▸ Health & Personal Care ▸ 10%

Spring is ON

Merchants → add your promotions:
https://businessleague.2performant.com/advertiser/shopping_events/

Affiliates → see active promotions:
https://start.businessleague.com/spring

Promoție bună + distribuție bună = săptămână puternică.

Good promotion + good distribution = strong week.

Execution makes the difference.
See you next week.

Team 2Performant / BusinessLeague

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Monday, Robert Katai comes to Performance Monday alongside Lucian Ionescu and Mihai Dragomirescu. Robert has 20+ years in marketing and helps brands attract, keep, and convert attention, with a strong focus on content and distribution. We’ll talk about how to build a growth system that doesn’t die when the algorithm changes and what “attention that turns into results” means, concretely.
{Podcast will be in Romanian language}

LIVE - YOUTUBE - MONDAY 2 MARTIE - ORA 20:00