After the construction phase comes execution.
Results above forecast in Q4, capital increase closed, and new live programs in BusinessLeague. Next: scaling.
Before we start →
We asked the community which language they prefer for the newsletter.
The vote was clear: Romanian.
At the same time, BusinessLeague is growing in Ireland and the ecosystem is becoming increasingly international.
The decision is simple: we’re going with a bilingual format.
Each member can choose the language they want to receive the newsletter in here. If you want to receive both, you don’t need to do anything.
We’re building for the whole competition.
Q4 beyond forecast
2025 was the year when we simplified the company, completed the major investments in the platform, and increased financial discipline.
The result was visible in Q4.
Profit: 1.4 million lei.
Turnover maintained at the record level of the previous year.
The model is validated.
The platform is stable.
The ecosystem is ready for scaling.
2025 was a year of structural decisions. A year in which we closed the construction stage of the platform and transitioned to a stage of consolidation and scaling. The investments made in recent years started to be visibly reflected in operational indicators and in the efficiency of our business model.
— Ana Opriță, Deputy CEO, 2Performant
Capital increase ▸ Stage closed
The 2Performant share capital increase operation has ended.
▸ 180 investors
▸ 1,091,797 shares subscribed
▸ 1.3 lei / share
▸ 1.42 million lei raised
Capital grows.
Responsibility grows.
The pace grows.
We continue long-term building.
Webinar in Romanian ▸ Click-uri, trafic și vânzări — de unde vin și unde pleacă
12 martie | 11:00–12:00 | Zoom (in Romanian)
https://luma.com/traffic
€100 Bonus ▸ Activate the store
Execution starts with distribution.
In BusinessLeague:
▸ you pay only for validated sales
▸ you see performance in real time
▸ you get a €100 bonus for activation
No retainers.
No fixed budgets.
No pay-per-impressions.
Cost per sale.
Activate here:
https://businessleague.com/sign-up/merchant
Insight ▸ Don’t blame the commission… always
When an affiliate program doesn’t grow, the first instinct is adjusting the commission.
Sometimes that’s necessary.
Most of the time, the problem is elsewhere.
Affiliation doesn’t fix a business.
It scales it.
Before promotion, what matters:
▸ product
▸ price
▸ user experience
▸ positioning
Full article:
https://blog.businessleague.com/nu-da-vina-pe-comision-mereu/
New Merchants in BusinessLeague
Since last week:
▸ decade.shop ▸ Fashion ▸ 10%
▸ beambie.com ▸ Health & Personal Care ▸ 10%
▸ biome.ro ▸ Health & Personal Care ▸ 15%
▸ colorini.ro ▸ Babies ▸ 12%
▸ velvetdesire.ro ▸ Adult ▸ 15%
▸ velaria-invites.ro ▸ Others ▸ 25%
▸ maslinescu.ro ▸ Hypermarket ▸ 10%
▸ abbyfashion.ro ▸ Fashion ▸ 10%
▸ lonamad.ro ▸ Home & Garden ▸ 3%
▸ thesheika.eu ▸ Beauty ▸ 20%
▸ coltdesanatate.ro ▸ Health & Personal Care ▸ 12%
▸ glambeauty.ro ▸ Beauty ▸ 8%
▸ vita-ora.ro ▸ Health & Personal Care ▸ 15%
▸ urbancare.ro ▸ Beauty ▸ 15%
▸ synergytherm.com ▸ Beauty ▸ 15%
▸ balkan.ro ▸ Health & Personal Care ▸ 10%
Spring is ON
Merchants → add your promotions:
https://businessleague.2performant.com/advertiser/shopping_events/
Affiliates → see active promotions:
https://start.businessleague.com/spring
Promoție bună + distribuție bună = săptămână puternică.
Good promotion + good distribution = strong week.
Execution makes the difference.
See you next week.
Team 2Performant / BusinessLeague
If this information helped you, pass it on.
Monday, Robert Katai comes to Performance Monday alongside Lucian Ionescu and Mihai Dragomirescu. Robert has 20+ years in marketing and helps brands attract, keep, and convert attention, with a strong focus on content and distribution. We’ll talk about how to build a growth system that doesn’t die when the algorithm changes and what “attention that turns into results” means, concretely.
{Podcast will be in Romanian language}
LIVE - YOUTUBE - MONDAY 2 MARTIE - ORA 20:00
