And then there was the first Unicorns’ Retreat of Season 3
Want to join the best players in the next one?
After Business League Awards Gala, we took a breather and looked at the calendar: Unicorns’ Retreat 2024. Once again, that time of the year when we help the best of the best to relax and dive into debate and pampering.
In one of his writings from “String Theory,” David Foster-Wallace talks about performers, in relation to the people on the sidelines, who watch and admire.
You see, writers can be quite clever when they want to. But the idea is simple: when you’re really good, you get used to it. While the observers can appreciate and tell the story of excellence the best. Because ultimately, that’s what we are: facilitators who observe, listen, take notes, and improve the process and experience for the most people. Sorry, for the best 😀
Elite athletes and top marketers have enough things that separate them. But also enough in common to inspire each other.
“It may well be that we spectators, who are not divinely gifted as athletes, are the only ones truly able to see, articulate and animate the experience of the gift we are denied.”
So, the Unicorns’ Retreat took place over the weekend that just ended. Every break week, 2Peformant gathers the best players in a beautiful place. And the peaks of our ecosystem, in turn, gather in their own living rooms, load their families into the car, and then there they all are, arriving where they need to be. This time “there” meant the Grand Hotel Teleferic, in Poiana Brașov.
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