This week we talked to people who, each in their own way, do roughly the same thing: bring in efficient sales without inflating costs.
A CSS that doesn’t come to fight your budgets. Verified coupons that actually move the buying decision. Raw data turned into insight. Three angles, one idea — efficiency isn’t a slogan, it’s a practice.
We also got out of the office for a bit. One at a time.
Casper de Vries, ShopForward — CSS done right
Casper from ShopForward walks us through what a good CSS partner actually does inside BusinessLeague: well-chosen portfolios, optimized Google Shopping and Microsoft Shopping campaigns, direct communication with Merchants, and a focus on incrementality — not on costs that lead nowhere.
The point that matters for shops: a good CSS partner isn’t there to eat into your budget. They’re there to add efficient sales, with their own know-how and their own budget.
▸ Hit play above.
Mădălina Alupei, Shopilo — „affiliate marketing in Romania will mature faster than it did in the West”
Shopilo comes to Romania with the experience built behind DontPayFull since 2012, across markets like the US, UK, Canada, Australia, New Zealand and Ireland. Mădălina Alupei explains why verifying discount codes, owning the tech, and keeping clean relationships with Merchants can turn coupons into a predictable sales channel — not just a last-click game.
For Affiliates, the message is clear: the difference will come from active partnerships, good data, and Merchants who understand that an exclusive code can move the buying decision at exactly the critical moment.
Santiago Ravotti — from fragile URL parsing to basket intelligence
Over on 2Performant Tech, Santiago Ravotti tells the story of how a technical challenge turned into a product intelligence layer for Romanian e-commerce. Not just tracking, not just reporting — a clearer view of baskets, categories, brands, Merchants, and the way Affiliates contribute to the ecosystem.
A good lesson for anyone who works with data: value doesn’t always come from complexity. It comes from turning raw data into insights that actually help business decisions.
June 10 · theMarketer & BusinessLeague — The Growth Loop
Wednesday, June 10, from 11:00. Together with our friends at theMarketer we’re looking at one simple question: how do you grow without growing your financial risk?
We’re not talking about a one-off campaign — we’re talking about a full loop. Performance-based acquisition through BusinessLeague, retention through theMarketer’s automations. You bring customers in more efficiently, activate them better, and keep them longer.
We had a blast at Shopify Meetup CEE 2026
Not your usual Thursday.
We had a great time yesterday at Shopify Meetup CEE 2026, organized by our friends and partners at Vevol Media — Shopify Plus Agency.
There’s a lot of uncertainty out there right now, but there’s even more optimism and eagerness to get things done. That’s exactly why we love coming out to these events. That, and talking about BusinessLeague’s cost-per-sale model, which rocks.
Thanks to everyone who dropped by our stand and talked shop. We enjoyed it very much.
▸ Photos below.
New shops in BusinessLeague
▸ studioszel.ro → Home & Garden → comision 6% → RO
▸ riotbites.com → Hypermarket & Groceries → comision 6.5% → RO
▸ aquamagyarorszag.com → Home & Garden → comision 1% și 15% → HU
▸ aquabulgaria.com → Home & Garden → comision 1% și 15% → BG
▸ instaltub.ro → Home & Garden → 8% în primele 2 luni, apoi 6% → RO
▸ cloud10beauty.com → Beauty → comision 5% → IE
▸ curteaveche.ro → Books → comision 8% → RO
▸ universulfiscal.ro → Others → comision 10%–50% → RO
▸ dubaicollection.ro → Beauty → comision 6% → RO
▸ woya.ro → Health → comision 10% → RO
▸ sportpartner.ro → Sport & Outdoors → comision 7% → RO
▸ lunera.ro → Home & Garden → comision 7% → RO
▸ homuse.ro → Home & Garden → comision 5% → RO
▸ carpatik.ro → Home & Garden → comision 5.5% → RO
▸ plusvital.com → Pet Supplies → comision 5% → IE
More shops, more categories, more chances to find the right match between traffic, intent and commission. Pick the programs that fit your audience and start testing.
Commercial adjustments from July 1, 2026
From July 1 we’re changing three things in BusinessLeague:
We move from 24 to 47 categories, aligned with the Google taxonomy. We adjust the network commission to match each category’s reality and we set a uniform monthly subscription at €99 + VAT. We apply tenure and performance discounts.
The most important part, beyond the numbers: whether the commission goes up or down for a shop, the difference goes to Affiliates — 100% in Q3 2026 and 50% in Q4 2026.
The logic is simple. More motivation for Affiliates, more sales for Merchants, a more productive ecosystem for everyone.
Every shop has already received Dorin’s email and the personalized briefing for their program.
We keep growing together.
Here’s to more conversions, everyone!
